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I have been using the relatively new TomTom GPS for iPhone for the past few weeks and have been pretty happy with it overall but there are a few things that i wanted to mention when you go to compare it to the Google Maps app that comes preloaded on your iPhone.

1. TomTom does not let you search purely by name of your desired location.  You can search by topic or type of location but not purely by the name.  Google Maps on the other hand lets me search by name of the location and even tries to figure out what I mean if I have a misspelling.

2. Google Maps does not have near as many route options as TomTom does.  With TomTom I can decide to avoid toll roads, unpaved roads, Carpool lanes and the like.

3. Google Maps of course does not have the voice option, there is no one there telling you when to turn or which way to veer.  This is a super important addition that TomTom has.

4. TomTom has a night option for the screen which is much easier on the eyes as you are trying to navigate the roads in the evenings.

Overall I think the TomTom is a much more useful GPS option but i have found that I still use the Google Maps when I want to find a place and cant remember the town it is in or do not know if there is even such a place in the city I am in.  I find Google Maps to be much more current and also helpful in finding a place I need to get to.  TomTom however is much better for the turn by turn experience of arriving at my destination.  My recommendation would be to continue to use them both as they both have strengths and weaknesses.